Your gym is losing members you'll never know about.
People visit your site, like what they see, mean to sign up — and then life happens. No follow-up, no reminder, no booking link. They disappear.
I build websites and automated systems for gyms that capture every lead, follow up instantly, and book trials while you're on the floor coaching.
See it before you pay a cent. No commitment, no sales call required.
Most gyms don't have a marketing problem. They have a leak problem.
- 01Someone DMs you at 9pm. You answer at 7am. They already joined the gym down the road.
- 02Trial signups sit in a spreadsheet nobody follows up on.
- 03Your "website" is an Instagram page and a prayer.
- 04You're doing admin at 10pm instead of programming or sleeping.
You don't need to work harder.You need a system that doesn't drop things.
Searching "gym near me" at 5am, in a town I'd never see again.
For the past three years I've worked the oil field — Wyoming, Utah, Texas, New Mexico. New town every few weeks, which means I've been the guy searching "gym near me" at 5am before a shift more times than I can count.
Here's how it goes every time: if your site doesn't load fast on my phone, I'm gone. If I can't find drop-in pricing without calling, I'm gone. If I can't sign up online in five minutes, I'm driving to your competitor — and you never knew I existed.
I've paid the gyms that made it easy. I've skipped the ones that didn't. That gap — between the member you could've had and the one who never found you — is exactly what my systems are built to close.
Three steps. Nothing complicated.
I build you a demo in 24 hours.
Tell me about your gym in a 15-minute form. Within a day, you'll see a real, working version of your new site — not a mockup, not a pitch deck.
You approve it, I finish it.
Want changes? Easy. Once you're happy, your full site goes live within days, not months.
It starts working while you sleep.
Every lead gets captured. Every inquiry gets an instant response. Trials get booked, follow-ups go out, reviews get requested — automatically.
Everything a leak-proof gym business needs.
A website that actually sells.
Fast, clean, built for phones — where your members actually are. Class schedules, pricing, trial signup, all one tap away.
Lead capture that never sleeps.
Every form fill, DM, and inquiry lands in one place and gets an instant reply — even at 2am.
Automatic follow-up.
Trial no-shows get reminders. Cold leads get warmed back up. Ex-members get win-back messages. Without you lifting a finger.
Review generation on autopilot.
Happy members get prompted to leave Google reviews at the right moment — the thing that actually moves local rankings.
One place to run it all.
See every lead, member, and conversation in a single dashboard. No more sticky notes and spreadsheets.
I didn't come from marketing. I came from the gym floor.
The name is literal. 3 Plate Performance — because I bench three plates a side. It started as my coaching brand: helping people get stronger, stay consistent, and hit the milestones that actually mean something.
Before that, I spent five years in IT. My job was making technology disappear — prepping devices so that when an employee or student logged in, everything they needed was already there, set up and tailored to them. I didn't know it then, but that's exactly the job I do now: building systems you never have to think about.
Then I walked into a local gym with great coaching and loyal members — and no website at all. People in that neighborhood were searching for exactly what that gym offered, and finding nothing. So I built it: the site, the lead capture, the automated follow-up.
That project changed what 3 Plate Performance means. The mission stayed the same — helping people perform — but the tool changed. Instead of coaching one person at a time, I build systems that make the whole business perform.
And that's why gym owners work with me: I'm not an agency that learned your terminology last week. I know what a trial no-show costs. I know the January rush and the summer slump. I know you'd rather be coaching than chasing leads at 10pm — because I've been on that floor.
The same three things that put three plates on the bar go into everything I build:
Speed.
Live demo in 24 hours. Full site in days.
Simplicity.
Systems that run themselves. No complexity, no stress.
Strength.
Built to last, and built to grow with you.
Get your free 24-hour demo.
Here's the deal: I build a working demo of your gym's new website within 24 hours. You look at it. If you love it, we finish it together. If you don't, you walk away and owe nothing.
No retainers. No agency runaround. No $15,000 invoice — enterprise-grade systems, priced for real gyms.
Takes 15 minutes, mostly about your gym.
Prefer to talk? Call or text: (720) 636-0893
Simple numbers. No agency invoice.
Every plan starts the same way — with a free working demo of your gym's new site. You only pay if you love what you see.
The Site
$35/month — hosting, care & updates
- Custom website, built for phones first
- Class schedule, pricing, and trial signup — one tap away
- Hosting, maintenance, and content updates included
- 50% due at signing, 50% before your site goes live
Add automation when you're ready. Each tier includes everything before it.
Follow-Up System
$79.99/mo
- Every lead captured in one place
- Instant auto-reply, even at 2am
- Trial booking & no-show reminders
Retention System
$149.99/mo
- Everything in Follow-Up, plus:
- Cold-lead re-activation
- Ex-member win-back campaigns
- Google review generation
Growth Engine
$224.99/mo
- Everything in Retention, plus:
- Social media automation
- Monthly newsletter
- Quarterly performance review
Monthly plans have a 12-month minimum. Cancel the base plan anytime after — you keep the site files.
Before you ask.
Good — keep it. But Instagram can't take a booking at midnight, follow up with a no-show, or get you found on Google. The system does that; Instagram feeds it.
You don't need to be. I build it, I set it up, I show you the one screen you'll actually use. I spent five years in IT making technology effortless for people who had better things to do — if you can run a gym, you can run this.
A professional gym website starts at $200 one-time plus $35/month for hosting and care. Automation add-ons run $79.99–$224.99/month depending on how much you want off your plate. Full breakdown in the Pricing section above — and the demo still costs you nothing either way.
Then we make it actually work. Most gym sites are digital brochures — I'd turn yours into a machine that captures and books leads. The demo will show you the difference.
Because I came from gyms. 3 Plate Performance started as my coaching brand — the name is the three plates I bench. I build for gym owners because I understand the business from the floor, not from a marketing course.
Your next member is probably looking for you right now.
Let's make sure they find something worth signing up for.